Since Amazon blacklisted many of the POD and small publishers who refused to sign with Booksurge, support has been filtering in from all over. Several groups have stepped up to the plate like Nothing Binding, You Write On, Google, American Society of Journalists and Authors with more each day. On the surface, it makes sense that Amazon would support it's own POD business over its competitors. However, Amazon isn't just a POD publisher. Amazon is a huge retailer.
Walmart has spent years trying to be everything. They force manufacturers to cut back on their product quality in order to sell for less. Walmart even forces the music industry to cut out offensive lyrics in their CDs if they want to sell through America's largest retailer. Amazon, like Walmart, seems to be dealing in ultimatums rather than good old fashioned marketing.
Booksurge customers are beginning to speak up about the poor quality of their books. Amazon has to decide who they want to be. If they want to be a huge online retailer, then they must play by the rules that govern retailers. If they choose to be a publisher, then they must follow those guidelines. The laws which curtail monopolistic practices must be carefully considered when analyzing this latest move by Amazon. Amazon depends on the publishers more than the publishers depend on Amazon. Publishers have shown, much to Amazon's chagrin, that they can sell their own books very well. Read this. Without the product to sell, Amazon wouldn't exist. There comes a time when the hard working manufacturers, publishers, writers, etc. must band together in the effort of fair play. There is power in numbers. Amazon's numbers exist because of the millions of people behind the products they sell. Most independent countries of the world exist because a group of people banned together and said "enough!"
Elusive literary works awaiting the eclectic reader.
Wednesday, April 9, 2008
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3 comments:
I wrote Amazon and received a copy of the letter they've been circulating about how the customer comes first. If that was true, they wouldn't even be doing this because POD published books were in their warehouse and on hand!
Don't get me started on Walmart. If Amazon thinks they can pull the same dictator-like tactics, they have another thing coming.
I've always loved Amazon. It disturbs me to think that they are filtering what they sell now (for whatever reason). Big Brother strikes again.
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